My name is Isy Goldwasser, founding CEO of Thync. My team and I have passionately innovated to create pioneering products that change your energy level when you literally Use Your Head. It's unforgettable when you first experience an energy boost with one of our stimulation programs and realize this is an entirely better way to energize. Our company began with a vision where neuroscience instead of chemicals is used daily to improve our lives.
The vision behind Thync is born out of superhero dreams and a recognition of where humans are headed in the 21st century. Each one of us knows how it feels to be driven, energized, stimulated, passionate. We know how it feels to be calm, centered, focused, alert. These are overall states when our mental, emotional, and physical sub-states are in sync. Our mind and body already have the ability to enter these states. Imagine being able to call upon a particular state at will and having your mind and body respond. This superhuman ability won’t come from swallowing drinks or pills but from directly activating nerves and neurons.
Thync began in 2011, focused completely on research to activate nerves and neurons using advanced neuroscience technologies. By leveraging neuroanatomy and neuroscience, we conducted research across a broad range of stimulation waveforms and locations to increase energy and also lower stress levels. After four years and hundreds of iterations involving thousands of subjects, we reached a point where we could reliably change energy and stress levels by stimulating specific locations on the neck and head that modulated the autonomic nervous system ('ANS'). Pretty amazing!
In our scientific studies we used biometrics, biochemistry, and user feedback to quantify the impact on energy and stress levels. As with chemicals, our stimulation programs result in a range of responses and we decided that once more than 3/4 of individuals responded moderately to strongly, we had something impactful (Nature Sci. Rep. 2015 Sep; 5:13865). This led to the launch of the first mood-altering wearable in 2015 called Thync Edition One which gathered substantial coverage.
It’s an exhilarating experience to launch a pioneering product within a start-up. It’s truly amazing to see what highly motivated, talented, risk-taking individuals can accomplish when they work together. I am proud to have led this team of about 50 people involving more than six different disciplines through the creation and launch in 2015 of the first wearable that directly changed energy and stress levels.
Once we entered the fray of the consumer market, there was national exposure across the top magazines and media channels. And sales climbed quickly to over $2 million. We ramped up production and delivered on scheduled (a feat rarely seen in wearables). During the following 9 months, we took on all the challenges of launching a polarizing product in a new category and built a nice, small product business that was unviable with a team of 50 people. Not only had I overestimated the initial market size but we were clearly ahead of the market on many fronts. We launched a product that was ahead of its time and I exhausted every strategy and tactic before accepting this fact.
I love being an entrepreneur but I know why it’s not for everyone. The day I fired more than 80% of the people who gave everything I asked of them to accomplish a great goal was the worst day of my professional life. The core team of nine people that remained chose to stay despite knowing that the company could dissolve in a matter of months. I wish I could tell you I had a great plan to guarantee success – not the case. But we did have a firm belief in the potential and importance of our technology.
We took that belief and paved a new path for the company to survive and launch additional products. This required a major pivot into healthcare and new investors. A complete restart in many ways and it forged a unique type of commitment and perseverance within our team.
Our journey after launching a consumer wearable led to the innovations that resulted in the breakthrough Energy Patches you see today. I love our Energy Patches because they embody a new paradigm and future. We created a product that is intelligent, doesn’t have any buttons or controls, and is incredibly convenient and easy to use. 90% of early users rated Use Your Head Energy Patches as equal or better energy drinks or energy shots. And of course, Energy Patches deliver clean energy and focus without a crash or chemicals. Instead of paying more than $200 for the technology as part of a wearable, Energy Patches are $6.99 ($3.50 per use)!
So in honor of my deceased friend, colleague, and chief inventor, Sumon Pal, Ph.D., and in honor of my team, our investors, and our partners, I bring you the Energy Patch and an entire new way to energize daily.
Dr. Wing Law Obtained his Ph.D. in Electrical Engineering from the University of Illinois in Urbana Champagne and his MBA from Stanford University. He is currently senior director of hardware and firmware at Thync, responsible for product engineering and manufacturing. Prior to Thync, Dr. Law was program manager at Apple Inc. as part of the iPod and iPhone leadership teams for the development of 5 generations of iPods and 4 generations of iPhones. Before working on smart devices and wearables, Dr. Wing Law spent approx. 10 years in the development of medical systems and devices. Dr. Law has over 15 patents assigned to him, and in his career developed over 30 commercially successful and ground breaking devices and systems in consumer electronics and healthcare.