My name is Isy Goldwasser, founding CEO of Thync. My team and I have passionately pursued and persevered to create pioneering products that change your energy and stress levels when you literally Use Your Head. It's a bit magical when you first experience an energy boost or calmness with one of our stimulation programs, but equally remarkable is the moment you realize this approach offers a new way for anyone to call upon a number of abilities.
The vision behind Thync is born out of superhero dreams and a recognition of where humans are headed in the 21st century. Each one of us knows how it feels to be driven, energized, stimulated, passionate. We know how it feels to be calm, centered, focused, alert. These are overall states when our mental, emotional, and physical sub-states are in sync. Imagine being able to call upon a particular state at will and having your mind and body respond. This superhuman ability won’t come from swallowing drinks or pills but from directly activating nerves and neurons.
This is where Thync began in 2011, pursuing ways to activate nerves and neurons using advanced neuroscience technologies. We first tried to understand if it was possible to directly influence neurons in specific brain regions using ultrasound energy. Then we explored if low-energy electrical stimulation was a better approach. By leveraging neuroanatomy and neuroscience, we conducted research in primates and later in humans across a broad range of stimulation waveforms and locations. After four years and hundreds of iterations involving thousands of subjects, we reached a point where we could reliably change energy and stress levels by stimulating the nervous system. Pretty amazing!
As with chemicals, our stimulation programs result in a range of responses and we decided that once more than 3/4 of individuals responded moderately to strongly, we had something impactful (Nature Sci. Rep. 2015 Sep; 5:13865). This led to the launch of the first mood-altering wearable in 2015 called Thync Edition One.
It’s an exhilarating experience to launch a pioneering product within a start-up. It’s truly amazing to see what highly motivated, talented, risk-taking individuals can accomplish when they work together. I am proud to have led this team of about 50 people involving more than six different disciplines through the creation and launch in 2015 of the first wearable that directly changed energy and stress levels.
Once we entered the fray of the consumer market, there was national exposure across the top magazines and media channels. And sales climbed quickly to over $2 million. We ramped up production and delivered on scheduled (a feat rarely seen in wearables). During the following 9 months, we took on all the challenges of launching a polarizing product in a new category and built a nice, small product business that was unviable with a team of 50 people. Not only had I overestimated the initial market size but we were clearly ahead of the market on many fronts. We launched a product that was ahead of its time and I exhausted every strategy and tactic before accepting this fact.
I love being an entrepreneur but I know why it’s not for everyone. The day I fired more than 80% of the people who gave everything I asked of them to accomplish a great goal was the worst day of my professional life. The core team of nine people that remained chose to stay despite knowing that the company could dissolve in a matter of months. I wish I could tell you I had a great plan to guarantee success – not the case. But we did have a firm belief in the potential and importance of our technology.
We took that belief and paved a new path for the company to survive and launch additional products. This required a major pivot into healthcare and new investors. A complete restart in many ways and it forged a unique type of commitment and perseverance within our team.
Our journey led to the innovations that resulted in the breakthrough Energy Patches you see today. I love our Energy Patches because they embody a new paradigm and future. We created a product that is intelligent, doesn’t have any buttons or controls, and is incredibly convenient and easy to use. 3 out of 4 people rate Use Your Head Energy Patches as equal or better energy drinks or energy shots. And of course, Energy Patches deliver clean energy and focus without a crash or chemicals!
The pioneer faces brutal odds and near-death experiences. It's worthwhile if the potential for impact and greatness is fulfilled.
So in honor of my deceased friend, colleague, and chief inventor, Sumon Pal, Ph.D., and in honor of my team, our investors, and our partners, I bring you the Energy Patch and a new path for anyone to call upon a number of their innate abilities.
Dr. Wing Law Obtained his Ph.D. in Electrical Engineering from the University of Illinois in Urbana Champagne and his MBA from Stanford University. He is currently senior director of hardware and firmware at Thync, responsible for product engineering and manufacturing. Prior to Thync, Dr. Law was program manager at Apple Inc. as part of the iPod and iPhone leadership teams for the development of 5 generations of iPods and 4 generations of iPhones. Before working on smart devices and wearables, Dr. Wing Law spent approx. 10 years in the development of medical systems and devices. Dr. Law has over 15 patents assigned to him, and in his career developed over 30 commercially successful and ground breaking devices and systems in consumer electronics and healthcare.